A Sales Funnel is where your website visitors can come in the top and sales comes out the bottom.
In simple terms, you get your online visitors to go through a “capture page” where you can gather their contact information, usually a name & email and then follow up with them using email with additional Call To Actions to eventually lead to a sale and convert them into a paying customer.
Here is a basic lead magnet funnel map of a sales funnel to illustrate the point.
Who uses Sales Funnels?
Basically, anyone that has a product or service that they want to sell online. It could be physical products, info products, courses, coaching, books video training and more. Just about anything can be sold online using a sales funnel.
There are many different types of sales funnels from webinar funnels to physical product funnels and everything in between.
These funnels each have a specific purpose and you can build any of these in ClickFunnels in an a few minutes.
Here are the 5 Best Sales Funnels for Online Lead Generation
For each of the 5 sales funnels below, I provide a description of the funnel and a link to a free shared funnel that you can try out and experiment with.
When you click the link, a clone of the sales funnel will be imported into your ClickFunnels account.
Don’t worry if you don’t have an account, there is a 14-day trial so you can see how the funnel looks and works for free.
Let’s jump in.
1) The Sales Letter Funnel
Use a traditional sales letter to sell your products or services.
This funnel uses a long form sales letter to sell the product or service up front.
It gets its name because of the script Russell Brunson uses for his sales letters in the DotComSecrets book called “Star, Story, Solution.”
The sales letter sells your front end product, and then you have upsells and downsells immediately after the main offer to increase the average cart value.
2) The Squeeze Page Funnel
Use curiosity to generate leads with this simple two-page sales funnel.
The goal of a squeeze page is to get your visitor to give you their email address.
These pages have very few other distractions. Often times, not even a logo on the page or any complicated footers or extra links.
The #1 secret to get the highest conversion rate on a squeeze page is to use a curiosity-based headline.
Then they have to put in their email address and click “submit” to figure out the answer to the question.
The better the curiosity, the more likely they are to give you their email address.
Squeeze pages, are great when you are going after a new audience so you don’t use a lot of branding. Focusing on curiosity to get them to opt-in is the goal.
Then, on the next pages in the funnel is when you can start introducing your branding, other content, videos, etc.
3) The Video Sales Letter Funnel
Use video to sell your products or services through a VSL funnel.
A video sales letter funnel has a video that makes the sale for your product or service.
Often times people will hide the “Add To Cart” button until after the video has revealed the price.
This isn’t necessary, but simple to do inside of ClickFunnels.
The video sales letter sells your product, you can include an Order Form Bump on the order form, and then we normally have an upsell and potentially a downsale.
4) The Lead Magnet Funnel
Give people an ethical bribe in exchange for their email address.
A lead magnet funnel is similar to the other optin funnels, except you are actually giving away something in exchange for their email address. It may be a report or video, but it’s typically something tangible that they are exchanging for their email address.
5) The Auto Webinar Funnel
Create auto webinars that automatically sell your products around the clock.
The Auto Webinar Funnel is used after an entrepreneur has proven their offer several times previously in the Webinar Funnel. The major difference in this funnel is that the historically best converting webinar is uploaded online (YouTube, Vimeo, etc) and is embedded in its own “Webinar Broadcast Page.”
Auto webinars can play every hour around the clock selling your products and services automatically for you. Someone registers for the webinar on the registration page, then they are taken to a confirmation page where they can see the date and time for their event. They are then emailed links to indoctrination pages where you can get them excited about the training they either are about to get on, or just completed.
After their presentation time has passed, they are then emailed links to a replay room where they have one last chance to watch the webinar.
6) The Bridge Funnel
Use a Bridge Funnel when you need to connect two different, but related ideas for the customer, or to pre-frame the thing you really want to sell.
This is especially helpful for affiliate or network marketers who don’t control the pages they are sending their visitors to when they are ready to signup.
This pre-frame bridge page gives you the ability to presell them before sending them into a funnel you don’t control.
These 6 sales funnels are awesome and that’s just the start. There are more than 20 types of sales funnels you can build in minutes.
One or more of these sales funnels can be applied to your business to help you make more money.
You won’t know unless you try and the best way is by doing it like the rest of us Funnel Hackers.